Blonding is both a science and an art, and the key to getting it right is understanding that what works for one person might not work for another. That’s why every appointment starts with what we call Finding Your Blonde IQ—our step-by-step approach to creating a blonde that fits you, not just one that looks good in a filtered inspo pic.

Here’s what we evaluate to determine the perfect blonde for you.

Your inspiration pictures & desired result: This gives us a starting point for the color, tone, and overall look you’re drawn to.
Your starting natural shade – Where your hair is now determines what’s possible in one session and what will require a more gradual approach.
Previous hair color history & current hair color(s) – Because what’s been done to your hair in the past matters. Box dye? Old highlights? A deep, dark brunette phase? It all affects how your hair lifts.

Your hair health: We are all about preserving the integrity of your hair. If it’s compromised, we strategize how to get you to your goal while maintaining its integrity.

Hair length & texture: Fine, coarse, curly, straight—each hair type reacts differently to lightening and requires different techniques for the best results.

Your ideal salon visit frequency: Do you want to be in the chair every 6 weeks, or are you looking for a low-maintenance blonde that only needs a refresh a couple of times a year?

How you style (or don’t style) your hair: There is a drastic difference of how your highlights will look depending on if you smooth it and do curls versus if you’re a wash-and-go kind of person.

Where your part naturally falls: This affects highlight placement and how your blonde grows out.

The shape of your natural hairline: Baby hairs, cowlicks, and widow’s peaks all factor into how your color should be placed.

Your skin tone & undertones: The right blonde should enhance your complexion, not wash you out.

Budget: We create a plan that works within your budget while still getting you the best results.

Other lifestyle factors: Do you swim often? Work out daily? Wash your hair constantly? Your daily routine impacts how your blonde holds up, and we take that into account.

If You’re Investing in Your Hair, Take Care of It

Let’s be real—using the proper products at home isn’t just a sales gimmick. It doesn’t matter how much you spend at the salon if you’re not treating your hair right in between visits. Don’t be the person who drops hundreds on their color, only to rinse it all away with shampoo from Target. The right at-home care makes all the difference in keeping your blonde bright, healthy, and long-lasting. We’ll always recommend what’s actually best for your hair—not just whatever we’re trying to sell—because we want you to love your color weeks and months after your appointment, not just on day one.

We Love When You Support Small
Look, we’re terrible salespeople. We’re not good at pushing products on you—but we are here to make sure your blonde stays gorgeous long after you leave our chair. We’ve had lifelong blondes who were never told not to dunk their hair underwater in chlorine (yikes), and we don’t want that to be you.
That’s why we’ll always educate you on the right care—and when you choose to buy from us, we genuinely appreciate it. Not only are you supporting a small business (which means the world to us), but you’re also getting products we know will work for your hair, from a reputable source.

Ready to Actually Love Your Hair?
If you’re tired of the same old highlight routine that isn’t giving you what you want—come see us. We’ll take the time to really listen, fix the things you didn’t even realize were the problem, and give you a color that works with your life, not against it.